How Lenticular Works
What is lenticular?
Lenticular is the combination of two or more images viewed with a special lens to create a desired animated effect. Images are interlaced or combined and then placed under a specially designed lens.
Due to the optics of the lens, your eye is forced to see only a very small area of the image at a certain viewing angle. As you or the printed piece moves, the viewing angle changes and the lens reveals other areas of the image, achieving the transformation effect.
Lenticular technologies originated in the 17th century with the use of hand-painted images. Lenticular photographic technology was first introduced in the early 1900s, while the modern lenticular lens was developed in the 1930s.
Today’s lenticular technologies—with full-motion video captures, amazing 3-D effects, and large-format photographic quality—have come a long way from the cheap in-pack premiums we remember from childhood.
IGH Solutions offers lenticular effects including:
Flips: An image flip is also known as 2-Phase or 3-Phase animation. It’s the simplest of all animation effects and often the most effective. It allows up to three separate images to be combined and seen independently when viewed at different angles.
Morph: Morph technology gradually changes one image into another image. It can be combined with a “twirl” effect, causing the morphed element to spin during the transition—adding to the impact.
Zoom: A series of images used to showcase a product or logo growing from small to large.
Video capture: While flip, morph, zoom, and reveal effects combine only one or two images, video capture uses actual digital video footage. It captures many sequential images with only small differences between each image and the next.
3-D: By making the change in viewing angle extremely small, each eye sees a slightly different view. This creates a stereoscopic 3-D effect without the use of 3-D glasses.
3-D animation: Uses 3-D and animation at the same time, creating 3-D depth with a flip effect.
To break through today’s cluttered advertising market, designers and marketers demand graphics that combine depth with a range of motion and multiple change effects. Lenticular printing provides the best option for achieving these effects in a high-impact, cost-effective way.
