Proven Stopping Power
Get your brand noticed.
Independent studies have shown that lenticular imagery has five times the “stopping power” and two times the “staying power” of conventional advertising media.
Research demonstrated that lenticular magazine advertising grabs and retains the attention of readers longer than traditional advertising. Customers also spent more time looking at the lenticular ad—and felt more compelled to purchase the product.
Other key findings:
- On first exposure, target customers viewed the lenticular ad five times longer than the non-lenticular version.
- Target customers spent 85% more time reading the rest of the advertisement in the lenticular version than the control version.
- The increased viewing time was observed regardless of gender, age, or education and did not decrease with repeated exposures.
- Viewers of the lenticular ad rated the test product—an automobile—higher across the whole range of product perceptions that were tested. They were more likely to select the advertised product as their first choice in the category.
- Viewers of the lenticular ad were more likely to use the advertiser’s toll-free number and web site to gain more information about the product.
The evidence is clear: Our lenticular produces results.
